State of the Supplement Market 2026
Headline findings from every US dietary supplement label in the NIH DSLD as of January 16, 2026: 121,959 on-market products from 5,801 brands, how many hide doses in blends, share identical formulas, or cross upper limits.
This page pulls the headline number from each of our reports into one place. Everything here comes from what manufacturers declared on their labels to the NIH Dietary Supplement Label Database (DSLD release of January 16, 2026), not from lab testing, and none of it rates a product or a brand. Each finding links to the full report with its method and its limits.
12 findings
- 01 27.2%
of on-market products declare at least one proprietary blend, a group of ingredients listed together with only a total amount.
- 02 17.0%
of on-market products share an exact formula with a product from another brand, across 4,192 clusters. The largest has 212 products under 91 brand names.
- 03 98.1%
of Curcumin (Curcuminoids) products use a bottom-tier, low-bioavailability form as their primary source, the highest of the 68 compounds ranked. Next: Ashwagandha (Withania somnifera) (49.6%) and Magnesium (27.0%).
- 04 29.5%
of Niacin (Vitamin B3) products declare a per-serving dose above the adult upper limit, against 9.0% for Magnesium, the next highest. Exceeding a limit is not automatically unsafe.
- 05 45.7%
of 74,896 capsule, tablet, softgel, gummy and lozenge products define one serving as two or more units, so the amount on the label is not the amount in one capsule.
- 06 0.1%
is the smallest gummy dose relative to the capsule or tablet dose of the same compound (Inositol (myo-Inositol)); across the 31 compounds with enough gummies, the middle compound's gummy carries about 24% of its capsule dose.
- 07 4,518
products still list titanium dioxide, removed from the EU's authorized food additives in 2022, and 264 list FD&C Red No. 3, which the FDA revoked with compliance due January 2027.
- 08 220
products make a vegan or free-from claim and also list an ingredient the claim rules out, out of 54,229 that make such a claim: the claims overwhelmingly agree with the ingredient lists.
- 09 94.5%
of iron products carry a warning statement, as do 91.4% of caffeine products.
- 10 49.3%
of brands with a US state on file list one of five states (CA, FL, NY, NJ, UT). These are brand addresses, not factory locations.
- 11 2 years
is the median time a product stays on the market before going off-market, among 81,518 products with usable dates.
- 12 684
FDA enforcement records describe a dietary supplement; 60 on-market DSLD labels share a UPC with a recalled product. Most records carry no UPC, so this is a minimum.
Where the numbers come from
The DSLD is the US government's public record of supplement labels, released under CC0. We parse every label, match each ingredient to a compound and form in a reference table we curate with cited sources, and compute each metric on the products currently listed as on the market unless a report says otherwise. The methodology page documents the conventions, including how amounts are put on a common basis and why only a label's first serving column is read. The data files behind every chart are on the Data page.
Products labeled for children are a small corner of the market (1,758 on-market products labeled for children, 28.4% of them gummies), and we report them separately in Kids' Supplements.
How to cite this
Individual figures are also available as shareable cards on Insights, and as embeddable charts on each report. The numbers update when the label database does; this page always reflects the latest release.