Supplement Label Index

Astaxanthin

Of 1,072 on-market astaxanthin products in the January 2026 DSLD dump, the median declared dose is 0.5 mg, and 65.1% list unspecified/undisclosed form as the primary form.

1,072
on-market products
0.5 mg
median dose
—
below RDA
—
above UL

Form share

Of 1,056 products with an identifiable primary form, here is the share held by each form of Astaxanthin on the market today.

unspecified/undisclosed form 65.1% Natural esterified astaxanthin from Haematococcus pluvialis algae extract 34.9%
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FormQuality tiernShare
unspecified/undisclosed form Unrated 687 65.1%
Natural esterified astaxanthin from Haematococcus pluvialis algae extract Unrated 369 34.9%

Form share over time

Entry-year breakdown of the top forms, 2012–2025.

UnspecifiedNatural esterified astaxanthin from Haematococcus pluvialis algae extract20122013201420152016201720182019202020212022202320242025

Dose distribution

Deciles of declared dose per serving (mg), among 952 products with a disclosed amount.

p10p20p30p40p50p60p70p80p90Fairy-dust
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Where does your dose rank?

Enter a per-serving dose (mg) to see exactly how it compares to the 952 on-market astaxanthin products with a disclosed amount. The chart above groups doses into deciles; this looks up the exact percentile for one number.

By dosage form

Softgel Capsule 520 Capsule 225 Other (e.g. tea bag) 145 Tablet or Pill 90 Powder 62 Liquid 15 Unknown 12 Gummy or Jelly 3

By target group

Adult (18 - 50 Years) 811 Gluten Free 616 Dairy Free 413 Sugar Free 145 Adult Female (18 - 50 Years) 117 Vegetarian 104 Adult Male (18-50 Years) 102 Women (not pregnant or lactating) 80

Top brands

BrandProducts
GNC Mega Men67
GNC Women's Ultra Mega51
Source Naturals34
Schiff MegaRed33
New Chapter27
GNC Women's23
Dr. Mercola22
Douglas Laboratories19
Puritan's Pride18
The Vitamin Shoppe16
ProCaps Laboratories16
BioAstin15
Purity Products14
GNC AMP Advanced Muscle Performance13
Swanson13
DC13
California Gold Nutrition12
Life Extension11
Doctor's Best11
Health Plus10
Garden of Life10
Spring Valley9
Wonder Laboratories9
Higher Nature9
Vibrant Health9

Search interest over time

How often people search for astaxanthin on Google, US only, the last 5 years. This is public interest, not DSLD label data — a spike here doesn't necessarily line up with anything on this page, and Google's own index (100 = that term's peak popularity in the chosen window) is relative, not an absolute search-volume count.

Or see this search directly on trends.google.com.

Forms explained

unspecified/undisclosed form Unrated

Label discloses only "Astaxanthin" with no source (natural algal vs synthetic) or delivery matrix; delivery matrix matters (lipid-based formulations raised bioavailability 1.7-3.7x in a single-dose human study).

Source: Mercke Odeberg J et al. 2003, Eur J Pharm Sci 19(4):299-304, PMID 12885395

Natural esterified astaxanthin from Haematococcus pluvialis algae extract Unrated

A row whose own name is the algal source (e.g. "Haematococcus pluvialis Extract") declares biomass mass, not astaxanthin, and is kept unresolved rather than counted. By far the most common labeled source (the single most frequent on-market raw_form, ~180 rows for the bare string alone) and the material in most human trials, but no verified head-to-head human study compared algal esters against free/synthetic or krill-derived astaxanthin at equal dose, so it is not ranked.

Source: Park JS et al. 2010, Nutr Metab 7:18, PMID 20205737 (efficacy trial; source form not compared)

Reference values