up&up
up&up has 197 on-market SKUs in the DSLD, first entered 2012-08-24. 8.6% of its products declare at least one proprietary blend, and 14.3% of all its all-time SKUs are now off-market.
197
on-market SKUs
8.6%
with a blend
12.2%
gummies
14.3%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.25
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 3.6%
- Average excipient count per product: 13.7
- First entry: 2012-08-24 · Latest entry: 2025-07-24
- Mineral/vitamin rows by quality tier: tier 1: 54.5%, tier 2: 11.5%, unrated: 34%
Products (230)
| Product | Form | Status |
|---|---|---|
| Adults' 50+ Multivitamin/Multimineral | Tablet or Pill | off-market |
| Adults' 50+ Multivitamin/Multimineral | Tablet or Pill | off-market |
| Adults' Calcium Gummies 500 mg | Gummy or Jelly | off-market |
| Adults' Calcium Gummies 500 mg | Gummy or Jelly | off-market |
| Adults' Gummy Calcium | Gummy or Jelly | off-market |
| Biotin 5000 mcg | Tablet or Pill | off-market |
| Burp Less Fish Oil | Softgel Capsule | off-market |
| Calcium Magnesium & Zinc with Vitamin D3 | Other (e.g. tea bag) | off-market |
| Children's Gummy Multivitamin with Choline | Gummy or Jelly | off-market |
| Children's Gummy Omega-3 Vitamin | Gummy or Jelly | off-market |
| Children's Multivitamin | Tablet or Pill | off-market |
| Children's Sour Gummy Multivitamin With Choline | Gummy or Jelly | off-market |
| DHA Prenatal Supplement | Softgel Capsule | off-market |
| Evening Primrose Oil 1,000 mg | Softgel Capsule | off-market |
| Evening Primrose Oil 1,000 mg | Softgel Capsule | off-market |
| Fish Oil 1,200 mg | Softgel Capsule | off-market |
| Kids' Multivitamin Complete | Tablet or Pill | off-market |
| L-Lysine HCl 1000 mg | Tablet or Pill | off-market |
| Men's Daily Multivitamin | Tablet or Pill | off-market |
| Multivitamin/Multimineral | Tablet or Pill | off-market |
| Prenatal DHA/EPA Softgels | Softgel Capsule | off-market |
| Prenatal Multi Tablets | Tablet or Pill | off-market |
| Prenatal Vitamins | Tablet or Pill | off-market |
| Prenatal Vitamins | Tablet or Pill | off-market |
| Prenatal Vitamins | Tablet or Pill | off-market |
| Standardized Extract Ginkgo Biloba 120 mg | Other (e.g. tea bag) | off-market |
| Triple Strength Glucosamine Chondroitin Complex | Other (e.g. tea bag) | off-market |
| Turmeric 500 mg | Capsule | off-market |
| Vitamin B12 2500 mcg Cherry Flavor | Tablet or Pill | off-market |
| Vitamin B12 2500 mcg Cherry Flavor | Tablet or Pill | off-market |
| Vitamin C 500 mg with Rose Hips | Other (e.g. tea bag) | off-market |
| Women's Daily Multivitamin | Tablet or Pill | off-market |
| Women's Multivitamin/Multimineral Ultimate Women's 50+ | Tablet or Pill | off-market |
| 100% Pure Omega-3 Krill Oil | Softgel Capsule | on-market |
| 4X Probiotic | Other (e.g. tea bag) | on-market |
| Acai 1,000 mg | Softgel Capsule | on-market |
| Acidophilus | Tablet or Pill | on-market |
| Adult Vitamin C Gummies 282 mg Natural Orange Flavor | Gummy or Jelly | on-market |
| Adult's Gummy Multivitamin | Gummy or Jelly | on-market |
| Adult's Gummy Multivitamin/Multimineral | Gummy or Jelly | on-market |
| Adult's Gummy Multivitamins | Gummy or Jelly | on-market |
| Adults 50+ Multivitamin Multimineral | Tablet or Pill | on-market |
| Adults' 50+ Multivitamin | Tablet or Pill | on-market |
| Adults' 50+ Multivitamin/Multimineral | Tablet or Pill | on-market |
| Adults' 50+ Multivitamin/Multimineral | Tablet or Pill | on-market |
| Adults' Calcium Gummies 500 mg | Gummy or Jelly | on-market |
| Adults' Gummy Omega-3 Vitamin | Gummy or Jelly | on-market |
| Adults' Multivitamin Gummies | Gummy or Jelly | on-market |
| Alpha Lipoic Acid 200 mg | Capsule | on-market |
| Apple Cider Vinegar Gummies 500 mg | Gummy or Jelly | on-market |
| Ashwagandha Gummies 300 mg Natural Mixed Berry Flavor | Gummy or Jelly | on-market |
| Astaxanthin 4 mg | Softgel Capsule | on-market |
| Biotin 1,000 mcg | Tablet or Pill | on-market |
| Biotin 1,000 mcg | Tablet or Pill | on-market |
| Biotin 1000 mcg | Tablet or Pill | on-market |
| Biotin 5,000 mcg | Capsule | on-market |
| Biotin 5000 mcg | Tablet or Pill | on-market |
| Biotin Grape Flavor 10,000 mcg | Tablet or Pill | on-market |
| Biotin plus Keratin | Tablet or Pill | on-market |
| Burp Less Fish Oil | Softgel Capsule | on-market |
| Burp Less Fish Oil 1,000 mg | Softgel Capsule | on-market |
| Burp Less Fish Oil 1200 mg | Softgel Capsule | on-market |
| Calcium | Tablet or Pill | on-market |
| Calcium + Vitamin D 600 mg/125 IU | Tablet or Pill | on-market |
| Calcium + Vitamin D3 600 mg/20 mcg | Tablet or Pill | on-market |
| Calcium + Vitamin D3 600 mg/20 mcg | Tablet or Pill | on-market |
| Calcium + Vitamin D3 Chews 650 mg/12.5 mcg Chocolate Flavor | Other (e.g. tea bag) | on-market |
| Calcium 600 mg Vitamin D 400 IU | Tablet or Pill | on-market |
| Calcium 600 mg Vitamin D3 800 IU | Tablet or Pill | on-market |
| Calcium Chews Chocolate Flavor | Other (e.g. tea bag) | on-market |
| Calcium Chews Vanilla Flavor | Other (e.g. tea bag) | on-market |
| Calcium Citrate + D3 | Other (e.g. tea bag) | on-market |
| Calcium Citrate + D3 | Tablet or Pill | on-market |
| Calcium Citrate+D | Other (e.g. tea bag) | on-market |
| Calcium Magnesium Zinc | Other (e.g. tea bag) | on-market |
| Calcium+D | Tablet or Pill | on-market |
| Calcium, Magnesium and Zinc with Vitamin D3 | Other (e.g. tea bag) | on-market |
| Chewable Vitamin C 500 mg And Rose Hips Orange Flavored | Tablet or Pill | on-market |
| Chewable Vitamin C 500 mg Tropical Fruit Flavor | Tablet or Pill | on-market |
| Chewable Vitamin C 500 mg and Rose Hips Orange Flavored | Tablet or Pill | on-market |
| Chewable Vitamin C with Rose Hips 500 mg Orange flavor | Tablet or Pill | on-market |
| Children's Gummy Multivitamin | Gummy or Jelly | on-market |
| Children's Gummy Multivitamin with Choline | Gummy or Jelly | on-market |
| Children's Gummy Omega-3 Vitamin | Gummy or Jelly | on-market |
| Children's Multivitamin | Tablet or Pill | on-market |
| Children's Multivitamin | Tablet or Pill | on-market |
| Children's Probiotic Packets | Powder | on-market |
| Children's Sour Gummy Mulitivitamin | Gummy or Jelly | on-market |
| Children's Vitamin C Gummy Vitamins | Gummy or Jelly | on-market |
| Chromium Picolinate 1000 mcg | Tablet or Pill | on-market |
| Cinnamon 500 mg | Capsule | on-market |
| Cinnamon 500 mg | Capsule | on-market |
| Clear Soluble Fiber Supplement | Powder | on-market |
| Coenzyme Q10 100 mg | Softgel Capsule | on-market |
| Coenzyme Q10 100 mg | Softgel Capsule | on-market |
| Coenzyme Q10 100 mg | Softgel Capsule | on-market |
| Coenzyme Q10 200 mg | Softgel Capsule | on-market |
| Collagen + C 2,500 mg/60 mg | Tablet or Pill | on-market |
| Cranberry 500 mg | Tablet or Pill | on-market |
| Cranberry with Vitamin C and E | Softgel Capsule | on-market |
| DHA Prenatal Supplement | Softgel Capsule | on-market |
| DHA supplement | Softgel Capsule | on-market |
| Echinacea 334 mg | Other (e.g. tea bag) | on-market |
| Enteric-Coated Fish Oil 1200 mg | Softgel Capsule | on-market |
| Evening Primrose Oil 1000 mg | Softgel Capsule | on-market |
| Fiber Gummies | Gummy or Jelly | on-market |
| Fish Oil 1,000 mg | Softgel Capsule | on-market |
| Fish Oil 1,000 mg | Softgel Capsule | on-market |
| Fish Oil 1,200 mg | Softgel Capsule | on-market |
| Fish Oil 1,200 mg | Softgel Capsule | on-market |
| Fish Oil 1000 mg | Softgel Capsule | on-market |
| Fish Oil 1200 mg | Softgel Capsule | on-market |
| Fish Oil Double Strength 1,200 mg | Softgel Capsule | on-market |
| Flaxseed Oil 1,000 mg | Softgel Capsule | on-market |
| For Men Under 50 Multivitamin Multimineral | Tablet or Pill | on-market |
| Garlic 500 mg | Tablet or Pill | on-market |
| Ginkgo Biloba 120 mg | Other (e.g. tea bag) | on-market |
| Glucosamine Chondroitin Complex plus MSM | Tablet or Pill | on-market |
| Glucosamine Chondroitin plus MSM and Hyaluronic Acid | Other (e.g. tea bag) | on-market |
| Glucosamine HCl | Tablet or Pill | on-market |
| Glucosamine HCl 1,500 mg Chondroitin Sulfate 1,200 mg | Tablet or Pill | on-market |
| Green Tea Complex 400 mg | Other (e.g. tea bag) | on-market |
| Hair, Skin & Nails Supplement | Other (e.g. tea bag) | on-market |
| Iron 65 mg | Tablet or Pill | on-market |
| Kids' Calcium + Vitamin D3 Gummies | Gummy or Jelly | on-market |
| Kids' Calcium + Vitamin D3 Gummies | Gummy or Jelly | on-market |
| Kids' Multivitamin Complete | Tablet or Pill | on-market |
| Kids' Multivitamin Complete | Tablet or Pill | on-market |
| Kids' Multivitamin Complete | Tablet or Pill | on-market |
| Kids' Multivitamin Gummies Complete | Gummy or Jelly | on-market |
| Kids' Multivitamin Gummies Complete | Gummy or Jelly | on-market |
| Kids' Multivitamin Gummies Complete | Gummy or Jelly | on-market |
| Kids' Omega-3 EPA, DHA, ALA Gummies Natural Raspberry Lemonade Flavor | Gummy or Jelly | on-market |
| L-Carnitine 500 mg | Tablet or Pill | on-market |
| L-Lysine 1,000 mg | Tablet or Pill | on-market |
| L-Lysine 1000 mg | Tablet or Pill | on-market |
| L-Lysine 500 mg | Tablet or Pill | on-market |
| L-Lysine 500 mg | Other (e.g. tea bag) | on-market |
| Lutein 20 mg | Softgel Capsule | on-market |
| Magnesium 250 mg | Tablet or Pill | on-market |
| MegaKrill 500 mg | Softgel Capsule | on-market |
| MegaKrill Extra Strength | Softgel Capsule | on-market |
| Melatonin 10 mg | Tablet or Pill | on-market |
| Melatonin 10 mg | Tablet or Pill | on-market |
| Melatonin 3 mg | Tablet or Pill | on-market |
| Melatonin 3 mg | Tablet or Pill | on-market |
| Melatonin 5 mg | Tablet or Pill | on-market |
| Melatonin 5 mg | Tablet or Pill | on-market |
| Melatonin 5 mg | Tablet or Pill | on-market |
| Melatonin 5 mg Quick Dissolve Cherry Flavor | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Men's Multivitamin Gummy Natural Berry Flavors | Gummy or Jelly | on-market |
| Menopause Support | Tablet or Pill | on-market |
| Milk Thistle 175 mg | Capsule | on-market |
| Multivitamin Men's 50+ Advanced | Tablet or Pill | on-market |
| Multivitamin Women's 50+ Advanced | Tablet or Pill | on-market |
| Multivitamin Women's 50+ Advanced | Tablet or Pill | on-market |
| Multivitamin/Multimineral Adults Under 50 | Tablet or Pill | on-market |
| Multivitamin/Multimineral Adults Under 50 | Tablet or Pill | on-market |
| Niacin Flush Free | Other (e.g. tea bag) | on-market |
| Niacin Flush Free Inositol Hexanicotinate 500 mg | Other (e.g. tea bag) | on-market |
| Omega-3 Krill Oil 350 mg | Softgel Capsule | on-market |
| Potassium Gluconate 595 mg | Other (e.g. tea bag) | on-market |
| Potassium Gluconate 99 mg | Other (e.g. tea bag) | on-market |
| Prenatal DHA/EPA Supplement | Softgel Capsule | on-market |
| Prenatal Gummy Multivitamins Fruit Flavors | Gummy or Jelly | on-market |
| Prenatal Multivitamin | Tablet or Pill | on-market |
| Prenatal Multivitamin | Tablet or Pill | on-market |
| Prenatal Vitamins | Tablet or Pill | on-market |
| Prenatal Vitamins | Tablet or Pill | on-market |
| Prenatal Vitamins | Tablet or Pill | on-market |
| Probiotic Colon Support | Capsule | on-market |
| Psyllium Fiber Supplement | Capsule | on-market |
| Red Wine Extract with Vitamin C | Capsule | on-market |
| SAM-e 200 mg | Tablet or Pill | on-market |
| Selenium 200 mcg | Tablet or Pill | on-market |
| Slow Release Iron 45 mg | Tablet or Pill | on-market |
| Slow Release Iron 45 mg | Tablet or Pill | on-market |
| Slow Release Iron Supplement 45 mg | Tablet or Pill | on-market |
| St. John's Wort 300 mg | Other (e.g. tea bag) | on-market |
| Super B Complex | Tablet or Pill | on-market |
| Super B Complex with Vitamin C | Tablet or Pill | on-market |
| Super Strength Cranberry 3600 mg | Other (e.g. tea bag) | on-market |
| Super Strength Cranberry 3600 mg | Other (e.g. tea bag) | on-market |
| Teen for Her Advanced | Tablet or Pill | on-market |
| Triple Strength Glucosamine Chondroitin | Other (e.g. tea bag) | on-market |
| Triple Strength Glucosamine Chondroitin | Other (e.g. tea bag) | on-market |
| Triple Strength Glucosamine Chondroitin | Other (e.g. tea bag) | on-market |
| Triple Strength Glucosamine Chondroitin Complex | Other (e.g. tea bag) | on-market |
| Turmeric 500 mg | Capsule | on-market |
| Valerian 450 mg | Capsule | on-market |
| Vitamin A 8,000 IU | Softgel Capsule | on-market |
| Vitamin B Complex | Tablet or Pill | on-market |
| Vitamin B Complex High Potency B Vitamins | Tablet or Pill | on-market |
| Vitamin B12 2,500 mcg Cherry Flavor | Tablet or Pill | on-market |
| Vitamin B12 2500 mcg Cherry Flavor | Tablet or Pill | on-market |
| Vitamin B12 5000 mcg Cherry Flavor | Tablet or Pill | on-market |
| Vitamin C 1,000 mg | Tablet or Pill | on-market |
| Vitamin C 1000 mg | Tablet or Pill | on-market |
| Vitamin C 500 mg | Other (e.g. tea bag) | on-market |
| Vitamin C 500 mg with Natural Rose Hips | Tablet or Pill | on-market |
| Vitamin C Supplement Drops Citrus Flavored | Lozenge | on-market |
| Vitamin D3 1,000 IU | Softgel Capsule | on-market |
| Vitamin D3 1,000 IU | Softgel Capsule | on-market |
| Vitamin D3 125 mcg / 5,000 IU Strawberry Flavor | Tablet or Pill | on-market |
| Vitamin D3 125 mcg | 5,000 IU | Softgel Capsule | on-market |
| Vitamin D3 125 mcg | 5,000 IU | Softgel Capsule | on-market |
| Vitamin D3 2,000 IU | Softgel Capsule | on-market |
| Vitamin D3 25 mcg 1,000 IU | Softgel Capsule | on-market |
| Vitamin D3 4,000 IU | Softgel Capsule | on-market |
| Vitamin D3 50 mcg | 2,000 IU | Softgel Capsule | on-market |
| Vitamin E 400 IU | Softgel Capsule | on-market |
| Vitamin E DL-Alpha 400 IU | Softgel Capsule | on-market |
| Vitamin E dl-Alpha 180 mg | Softgel Capsule | on-market |
| Women's 50+ Advanced | Tablet or Pill | on-market |
| Women's 50+ Multivitamin Mineral | Tablet or Pill | on-market |
| Women's Daily Active Metabolism | Tablet or Pill | on-market |
| Women's Daily Multivitamin | Tablet or Pill | on-market |
| Women's Daily Multivitamin | Tablet or Pill | on-market |
| Women's Daily Multivitamin | Tablet or Pill | on-market |
| Women's Daily Multivitamin | Tablet or Pill | on-market |
| Women's Daily Probiotic 25 billion CFUs | Capsule | on-market |
| Women's Multivitamin Gummies | Gummy or Jelly | on-market |
| Women's Multivitamin/Multimineral | Tablet or Pill | on-market |
| Zinc 50 mg | Other (e.g. tea bag) | on-market |
| Zinc 50 mg | Other (e.g. tea bag) | on-market |