Supplement Label Index / up&up

Children's Multivitamin

up&up · Tablet or Pill · On market

Matched compounds

How these doses compare

• Biotin (Vitamin B7): 40 mcg per serving — higher than 20% of 9,338 on-market products declaring it (market median 150 mcg).
• Calcium: 100 elemental mg per serving — higher than 42% of 18,473 on-market products declaring it (market median 112 elemental mg).
• Choline: 38 mg per serving — higher than 45% of 4,794 on-market products declaring it (market median 50 mg).
• Copper: 2,000 elemental mcg per serving — higher than 67% of 6,572 on-market products declaring it (market median 1,000 elemental mcg).
• Folate (Vitamin B9): 400 mcg DFE per serving — higher than 28% of 5,690 on-market products declaring it (market median 666 mcg DFE).
• Iodine: 150 elemental mcg per serving — higher than 43% of 6,521 on-market products declaring it (market median 150 elemental mcg).
• Iron: 18 elemental mg per serving — higher than 75% of 7,061 on-market products declaring it (market median 5 elemental mg).
• Magnesium: 20 elemental mg per serving — higher than 14% of 14,120 on-market products declaring it (market median 80 elemental mg).
• Niacin (Vitamin B3): 15 mg NE per serving — higher than 25% of 11,982 on-market products declaring it (market median 20 mg NE).
• Pantothenic Acid (Vitamin B5): 10 mg per serving — higher than 28% of 9,834 on-market products declaring it (market median 14 mg).
• Riboflavin (Vitamin B2): 1.7 mg per serving — higher than 21% of 9,701 on-market products declaring it (market median 4 mg).
• Thiamine (Vitamin B1): 1.5 mg per serving — higher than 21% of 9,706 on-market products declaring it (market median 5 mg).
• Vitamin A: 900 mcg RAE per serving — higher than 44% of 10,243 on-market products declaring it (market median 1,050 mcg RAE).
• Vitamin B12 (Cobalamin): 6 mcg per serving — higher than 16% of 14,041 on-market products declaring it (market median 35 mcg).
• Vitamin B6 (Pyridoxine): 2 mg per serving — higher than 17% of 15,068 on-market products declaring it (market median 6 mg).
• Vitamin C: 60 mg per serving — higher than 23% of 18,522 on-market products declaring it (market median 120 mg).
• Vitamin D: 10 mcg per serving — higher than 20% of 13,822 on-market products declaring it (market median 17.5 mcg).
• Zinc: 12 elemental mg per serving — higher than 54% of 13,114 on-market products declaring it (market median 10 elemental mg).

Per serving as declared; serving sizes and daily directions differ between products.

Excipients

• Beta-Carotene
• Citric Acid
• Dicalcium Phosphate
• FD&C Blue #2
• Gelatin
• Magnesium Oxide
• Magnesium Stearate — Food Additive Index
• Malic Acid
• Natural and Artificial Flavors
• Pyridoxine Hydrochloride
• Riboflavin (colorant use)
• Silicon Dioxide — Food Additive Index
• Sodium Ascorbate
• Sorbitol
• Stearic Acid
• Talc — Food Additive Index

Label statements

• claim: fun animal shapes lion, monkey, elephant and bear
• claim: cherry, orange and grape flavored artificially flavored
• other: Directions: 2 & 3 years of age - Chew one-half tablet daily, with food. Adults and children 4 years of age and older - Chew one tablet daily, with food.
• other: PHENYLKETONURICS: CONTAINS PHENYLALANINE
• warning: WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
• identity: dietary supplement
• claim: 19 vitamins and minerals
• claim: SHOWN ACTUAL SIZE ABOVE
• warning: PHENYLKETONURICS: CONTAINS PHENYLALANINE
• warning: Caution: If your or your child is taking medication or have a medical condition, consult your doctor before taking this product. If you are pregnant or nursing a baby, ask a doctor before using this product.
• other: (c)2012 Target Brands, Inc. All Rights Reserved
• warning: Do not use if printed seal under cap is broken or missing.
• other: GLUTEN FREE
• other: : 6F172 UW F2
• other: Store in a dry place at room temperature (50(0)-86(0)F).
• claim: 094 02 0834 ID201455

Sibling formulas (Formula Twins)

• Children's Complete Multiple Vitamin (Smart Sense)

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