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New Earth
New Earth has 27 on-market SKUs in the DSLD, first entered 2018-03-23. 51.9% of its products declare at least one proprietary blend, and 44.9% of all its all-time SKUs are now off-market.
27
on-market SKUs
51.9%
with a blend
0.0%
gummies
44.9%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.0333
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 2.4
- First entry: 2018-03-23 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 25%, tier 2: 37.5%, tier 3: 12.5%, unrated: 25%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | New Earth | Median brand |
|---|---|---|
| Products with a proprietary blend | 51.9% | 26.7% |
| Products in an exact Formula Twins cluster | 3.7% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 2.4 | 4.5 |
| All-time SKUs now off-market | 44.9% | 15.4% |
What it sells
- Capsule: 15 (55.6%)
- Tablet or Pill: 6 (22.2%)
- Powder: 4 (14.8%)
- Liquid: 1 (3.7%)
Compounds declared most often
- Probiotics (Total CFU): 3 products
- Vitamin A: 3 products
- Glucosamine: 2 products
- Bromelain: 2 products
- Vitamin D: 1 products
- Vitamin C: 1 products
Products (49)
| Product | Form | Status |
|---|---|---|
| Acidophilus | Capsule | off-market |
| Bifidus | Capsule | off-market |
| Body | Capsule | off-market |
| Body | Capsule | off-market |
| Body | Capsule | off-market |
| Defend | Capsule | off-market |
| Drive | Capsule | off-market |
| Enzymes | Capsule | off-market |
| Enzymes | Capsule | off-market |
| Enzymes + | Capsule | off-market |
| Enzymes + | Capsule | off-market |
| Essentials Blend + | Powder | off-market |
| Focus | Capsule | off-market |
| Mind | Capsule | off-market |
| Mind | Tablet or Pill | off-market |
| Mind | Capsule | off-market |
| Mind | Tablet or Pill | off-market |
| Mind | Tablet or Pill | off-market |
| Rebound | Capsule | off-market |
| Renew | Capsule | off-market |
| Spectrabiotic | Capsule | off-market |
| Wild Algae Blend | Powder | off-market |
| Bifidus | Capsule | on-market |
| Bioagile | Liquid | on-market |
| Body | Tablet or Pill | on-market |
| Body | Tablet or Pill | on-market |
| Body | Tablet or Pill | on-market |
| Body | Capsule | on-market |
| Body | Tablet or Pill | on-market |
| Body | Capsule | on-market |
| Defend | Capsule | on-market |
| Drive | Capsule | on-market |
| Energize | Softgel Capsule | on-market |
| Enzymes + | Capsule | on-market |
| Essentials | Capsule | on-market |
| Essentials Blend | Powder | on-market |
| Essentials Blend + | Powder | on-market |
| Essentials Packet | Capsule | on-market |
| Flex | Capsule | on-market |
| Mind | Capsule | on-market |
| Mind | Capsule | on-market |
| Mind | Tablet or Pill | on-market |
| Mind | Tablet or Pill | on-market |
| Rebound | Capsule | on-market |
| Wild Algae Blend | Powder | on-market |
| Wild Algae Blend | Powder | on-market |
| Wild Earth | Capsule | on-market |
| Wild Earth | Capsule | on-market |
| Wild Packet | Capsule | on-market |