Supplement Label Index / Higher Nature

Advanced Multi

Higher Nature · Tablet or Pill · On market

Matched compounds

How these doses compare

• Biotin (Vitamin B7): 50 mcg per serving — higher than 23% of 9,338 on-market products declaring it (market median 150 mcg).
• Calcium: 342 elemental mg per serving — higher than 81% of 18,473 on-market products declaring it (market median 112 elemental mg).
• Choline: 20 mg per serving — higher than 25% of 4,794 on-market products declaring it (market median 50 mg).
• Chromium: 40 elemental mcg per serving — higher than 23% of 7,735 on-market products declaring it (market median 100 elemental mcg).
• Folate (Vitamin B9): 195 mcg DFE per serving — higher than 13% of 5,690 on-market products declaring it (market median 666 mcg DFE).
• Inositol (myo-Inositol): 20 mg per serving — higher than 33% of 3,849 on-market products declaring it (market median 30 mg).
• Iodine: 75 elemental mcg per serving — higher than 22% of 6,521 on-market products declaring it (market median 150 elemental mcg).
• Iron: 10 elemental mg per serving — higher than 68% of 7,061 on-market products declaring it (market median 5 elemental mg).
• Magnesium: 169 elemental mg per serving — higher than 74% of 14,120 on-market products declaring it (market median 80 elemental mg).
• Manganese: 2,600 elemental mcg per serving — higher than 71% of 7,274 on-market products declaring it (market median 2,000 elemental mcg).
• Molybdenum: 30 elemental mcg per serving — higher than 26% of 4,453 on-market products declaring it (market median 50 elemental mcg).
• Niacin (Vitamin B3): 80 mg NE per serving — higher than 87% of 11,982 on-market products declaring it (market median 20 mg NE).
• Pantothenic Acid (Vitamin B5): 50 mg per serving — higher than 70% of 9,834 on-market products declaring it (market median 14 mg).
• Riboflavin (Vitamin B2): 50 mg per serving — higher than 84% of 9,701 on-market products declaring it (market median 4 mg).
• Selenium: 30 elemental mcg per serving — higher than 26% of 7,612 on-market products declaring it (market median 55 elemental mcg).
• Thiamine (Vitamin B1): 50 mg per serving — higher than 80% of 9,706 on-market products declaring it (market median 5 mg).
• Vitamin A: 400 mcg RAE per serving — higher than 21% of 10,243 on-market products declaring it (market median 1,050 mcg RAE).
• Vitamin B12 (Cobalamin): 40 mcg per serving — higher than 50% of 14,041 on-market products declaring it (market median 35 mcg).
• Vitamin B6 (Pyridoxine): 13.2 mg per serving — higher than 67% of 15,068 on-market products declaring it (market median 6 mg).
• Vitamin C: 200 mg per serving — higher than 62% of 18,522 on-market products declaring it (market median 120 mg).
• Vitamin D: 10 mcg per serving — higher than 20% of 13,822 on-market products declaring it (market median 17.5 mcg).
• Vitamin K: 80 mcg per serving — higher than 50% of 4,705 on-market products declaring it (market median 75 mcg).
• Zinc: 10 elemental mg per serving — higher than 41% of 13,114 on-market products declaring it (market median 10 elemental mg).

Per serving as declared; serving sizes and daily directions differ between products.

Excipients

• Beta-Carotene
• Calcium Carbonate
• Cellulose
• Coating (unspecified)
• Inositol
• Magnesium Oxide
• Magnesium Stearate — Food Additive Index
• Pyridoxine Hydrochloride
• Riboflavin (colorant use)
• Silicon Dioxide — Food Additive Index

Label statements

• claim: NRV = Nutrient Reference Value
• other: Directions: Adults and children 15 years and over take 2-3 tablets a day (children 11-14 take 2 tablets a day, children 5-10 take 1 a day) with meals. Do not exceed recommended daily intake.
• warning: Food supplements should not be used as a substitute for a varied and balanced diet and healthy lifestyle. Warning: B vitamins may turn urine bright yellow - this is normal. Contains Vitamin K.
• warning: If you are taking anti-coagulants (blood thinners) do not take more than 2 tablets a day except on the advice of a doctor.
• warning: This product contains iron, which, if taken in excess, may be harmful to very young children. Keep out of sight and reach. Total content of iron per bottle is 450 mg.
• other: Storage: Store in a cool, dry place out of reach of children.
• warning: Storage: Store in a cool, dry place out of reach of children.
• other: Free From: Artificial colours, flavourings or preservatives, dairy products, gluten, lactose, salt, soya, wheat, yeast.
• claim: This product has not been tested on animals.
• claim: New improved Everyday essentials
• other: Advanced formula Optimal benefit
• other: Complete multivitamin with minerals 26 essential nutrients including live bacteria
• other: Vegetarian and vegan
• identity: Food Supplement
• claim: Suitable for all the family
• other: Highly absorbable for optimum benefit

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