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True Athlete
True Athlete has 33 on-market SKUs in the DSLD, first entered 2016-02-23. 27.3% of its products declare at least one proprietary blend, and 54.2% of all its all-time SKUs are now off-market.
33
on-market SKUs
27.3%
with a blend
0.0%
gummies
54.2%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.195
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.8
- First entry: 2016-02-23 · Latest entry: 2021-02-25
- Mineral/vitamin rows by quality tier: tier 1: 30.6%, tier 2: 12.9%, tier 3: 3.2%, unrated: 53.2%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | True Athlete | Median brand |
|---|---|---|
| Products with a proprietary blend | 27.3% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 9.1% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.8 | 4.5 |
| All-time SKUs now off-market | 54.2% | 15.4% |
What it sells
- Powder: 25 (75.8%)
- Capsule: 8 (24.2%)