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SNAP
SNAP has 47 on-market SKUs in the DSLD, first entered 2021-11-19. 76.6% of its products declare at least one proprietary blend, and 14.5% of all its all-time SKUs are now off-market.
47
on-market SKUs
76.6%
with a blend
12.8%
gummies
14.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.175
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 4.3%
- Average excipient count per product: 4.1
- First entry: 2021-11-19 · Latest entry: 2025-07-24
- Mineral/vitamin rows by quality tier: tier 1: 61.3%, tier 2: 13.8%, tier 3: 3.3%, unrated: 21.5%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | SNAP | Median brand |
|---|---|---|
| Products with a proprietary blend | 76.6% | 26.7% |
| Products in an exact Formula Twins cluster | 14.9% | 10% |
| Products declaring a dose above an adult UL | 2.1% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 12.8% | 0% |
| Products with a certification statement | 4.3% | 0% |
| Average excipients per product | 4.1 | 4.5 |
| All-time SKUs now off-market | 14.5% | 15.4% |
What it sells
- Capsule: 30 (63.8%)
- Powder: 10 (21.3%)
- Gummy or Jelly: 6 (12.8%)
- Softgel Capsule: 1 (2.1%)
Compounds declared most often
- Potassium: 15 products
- Niacin (Vitamin B3): 14 products
- Vitamin D: 14 products
- Vitamin B12 (Cobalamin): 13 products
- Vitamin C: 13 products
- Green Tea Extract: 11 products