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Pure Advantage
Pure Advantage has 19 on-market SKUs in the DSLD, first entered 2012-02-23. 26.3% of its products declare at least one proprietary blend, and 57.8% of all its all-time SKUs are now off-market.
19
on-market SKUs
26.3%
with a blend
0.0%
gummies
57.8%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.19
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.4
- First entry: 2012-02-23 · Latest entry: 2022-05-19
- Mineral/vitamin rows by quality tier: tier 1: 38.5%, tier 2: 12.8%, unrated: 48.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Pure Advantage | Median brand |
|---|---|---|
| Products with a proprietary blend | 26.3% | 26.7% |
| Products in an exact Formula Twins cluster | 10.5% | 10% |
| Products declaring a dose above an adult UL | 10.5% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.4 | 4.5 |
| All-time SKUs now off-market | 57.8% | 15.4% |
What it sells
- Powder: 10 (52.6%)
- Capsule: 4 (21.1%)
- Liquid: 4 (21.1%)
- Softgel Capsule: 1 (5.3%)
Compounds declared most often
- Potassium: 7 products
- Calcium: 7 products
- L-Arginine: 6 products
- Folate (Vitamin B9): 6 products
- Vitamin B12 (Cobalamin): 6 products
- Vitamin C: 5 products