prima

prima has 12 on-market SKUs in the DSLD, first entered 2021-05-22. 25.0% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.

on-market SKUs

25.0%

with a blend

0.0%

gummies

0.0%

off-market churn

Report card

Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 2
% with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
Average excipient count per product: 3.5
First entry: 2021-05-22 · Latest entry: 2021-06-23
Mineral/vitamin rows by quality tier: tier 1: 66.7%, tier 3: 16.7%, unrated: 16.7%

Compared with the median brand

Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.

Measure	prima	Median brand
Products with a proprietary blend	25%	26.7%
Products in an exact Formula Twins cluster	0%	10%
Products declaring a dose above an adult UL	0%	0%
Products listing a synthetic FD&C dye	0%	0%
Products listing titanium dioxide	0%	0%
Gummies	0%	0%
Products with a certification statement	0%	0%
Average excipients per product	3.5	4.5
All-time SKUs now off-market	0%	15.4%

What it sells

Powder: 9 (75.0%)
Softgel Capsule: 3 (25.0%)

Compounds declared most often

Ashwagandha (Withania somnifera): 4 products
Curcumin (Curcuminoids): 3 products
L-Theanine: 3 products
Vitamin C: 1 products
Thiamine (Vitamin B1): 1 products
Vitamin B6 (Pyridoxine): 1 products

Products (12)

Product	Form	Status
Brain Fuel	Powder	on-market
Brain Fuel	Powder	on-market
Brain Fuel	Powder	on-market
Instant Zen	Powder	on-market
Instant Zen	Powder	on-market
Instant Zen	Powder	on-market
No Worries	Softgel Capsule	on-market
Rest Easy	Powder	on-market
Rest Easy	Powder	on-market
Rest Easy	Powder	on-market
Sleep Tight	Softgel Capsule	on-market
The Daily	Softgel Capsule	on-market