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OptiChoice
OptiChoice has 15 on-market SKUs in the DSLD, first entered 2020-04-23. 53.3% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
15
on-market SKUs
53.3%
with a blend
0.0%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.5
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 3.8
- First entry: 2020-04-23 · Latest entry: 2021-06-23
- Mineral/vitamin rows by quality tier: tier 1: 100%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | OptiChoice | Median brand |
|---|---|---|
| Products with a proprietary blend | 53.3% | 26.7% |
| Products in an exact Formula Twins cluster | 20% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 3.8 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Softgel Capsule: 8 (53.3%)
- Capsule: 7 (46.7%)
Compounds declared most often
- Vitamin E: 6 products
- Coenzyme Q10: 4 products
- Omega-3 Fatty Acids (EPA + DHA): 3 products
- Vitamin D: 2 products
- Choline: 1 products
- Curcumin (Curcuminoids): 1 products
Products (15)
| Product | Form | Status |
|---|---|---|
| AlivEL 100 200 mg | Capsule | on-market |
| AlivEL 100 50 mg | Capsule | on-market |
| Cholesstrinol HPe 150 mg | Capsule | on-market |
| Cholesstrinol HPe 650 mg | Capsule | on-market |
| CoQ10 200 mg Maximum Potency | Softgel Capsule | on-market |
| CoQ10 Body Ready 100 mg | Softgel Capsule | on-market |
| CoQ10 QH-Ubiquinol 100 mg | Softgel Capsule | on-market |
| CoQ10 plus Omega-3 1000 mg | Softgel Capsule | on-market |
| CogniPro Sport 3.0 | Softgel Capsule | on-market |
| D-sorb 2000 IU | Softgel Capsule | on-market |
| GymnePure 8X 250 mg | Capsule | on-market |
| LeptiPure 500 mg | Capsule | on-market |
| Ultimate Curcumin 50 mg | Softgel Capsule | on-market |
| Ultimate OmegaChoicePlus | Softgel Capsule | on-market |
| Ultimate Red Yeast Rice + CoQ10 with Cholesstrinol HP | Capsule | on-market |