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Onnit
Onnit has 95 on-market SKUs in the DSLD, first entered 2014-05-23. 50.5% of its products declare at least one proprietary blend, and 27.5% of all its all-time SKUs are now off-market.
95
on-market SKUs
50.5%
with a blend
0.0%
gummies
27.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.25
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 1.1%
- Average excipient count per product: 4.5
- First entry: 2014-05-23 · Latest entry: 2025-03-25
- Mineral/vitamin rows by quality tier: tier 1: 36.2%, tier 2: 3.5%, tier 3: 2.1%, unrated: 58.2%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Onnit | Median brand |
|---|---|---|
| Products with a proprietary blend | 50.5% | 26.7% |
| Products in an exact Formula Twins cluster | 13.7% | 10% |
| Products declaring a dose above an adult UL | 1.1% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 1.1% | 0% |
| Average excipients per product | 4.5 | 4.5 |
| All-time SKUs now off-market | 27.5% | 15.4% |
What it sells
- Capsule: 51 (53.7%)
- Powder: 22 (23.2%)
- Liquid: 11 (11.6%)
- Tablet or Pill: 6 (6.3%)
Compounds declared most often
- Vitamin B6 (Pyridoxine): 22 products
- L-Theanine: 16 products
- L-Tyrosine: 14 products
- Phosphatidylserine: 14 products
- Calcium: 14 products
- Magnesium: 13 products