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NutriLite
NutriLite has 86 on-market SKUs in the DSLD, first entered 2011-10-26. 46.5% of its products declare at least one proprietary blend, and 62.1% of all its all-time SKUs are now off-market.
86
on-market SKUs
46.5%
with a blend
2.3%
gummies
62.1%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2271
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 10.1
- First entry: 2011-10-26 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 51.6%, tier 2: 24.4%, tier 3: 10.2%, unrated: 13.8%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | NutriLite | Median brand |
|---|---|---|
| Products with a proprietary blend | 46.5% | 26.7% |
| Products in an exact Formula Twins cluster | 8.1% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 1.2% | 0% |
| Gummies | 2.3% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 10.1 | 4.5 |
| All-time SKUs now off-market | 62.1% | 15.4% |
What it sells
- Tablet or Pill: 54 (62.8%)
- Softgel Capsule: 10 (11.6%)
- Capsule: 9 (10.5%)
- Powder: 5 (5.8%)
Compounds declared most often
- Vitamin C: 31 products
- Vitamin E: 18 products
- Riboflavin (Vitamin B2): 16 products
- Vitamin D: 16 products
- Thiamine (Vitamin B1): 15 products
- Zinc: 15 products
Products (227)
| Product | Form | Status |
|---|---|---|
| All Plant Protein Powder | Powder | off-market |
| All Plant Protein Powder | Powder | off-market |
| All Plant Protein Powder | Powder | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Tablet or Pill | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega | Softgel Capsule | off-market |
| Balanced Health Omega-3 Supplement | Softgel Capsule | off-market |
| Black Cohosh And Soy | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D | Tablet or Pill | off-market |
| Cal Mag D Advanced | Tablet or Pill | off-market |
| Cal Mag D Advanced | Tablet or Pill | off-market |
| Carb Blocker | Tablet or Pill | off-market |
| Carb Blocker 2 | Tablet or Pill | off-market |
| Chewable Vitamin E | Tablet or Pill | off-market |
| Chewable Vitamin E | Tablet or Pill | off-market |
| Cholesterol Health | Softgel Capsule | off-market |
| Cholesterol Health | Softgel Capsule | off-market |
| Cholesterol Health | Softgel Capsule | off-market |
| Cholesterol Health | Softgel Capsule | off-market |
| Cholesterol Health | Softgel Capsule | off-market |
| ClearGuard | Tablet or Pill | off-market |
| ClearGuard | Tablet or Pill | off-market |
| Complex For Hair, Skin, & Nails | Tablet or Pill | off-market |
| Concentrated Fruits And Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits And Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits And Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | off-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily | Tablet or Pill | off-market |
| Daily Multi | Tablet or Pill | off-market |
| Daily Multi | Tablet or Pill | off-market |
| Digestive Enzyme | Capsule | off-market |
| Digestive Enzyme | Capsule | off-market |
| Digestive Enzyme | Capsule | off-market |
| Digestive Enzyme Complex | Capsule | off-market |
| Digestive Probiotic | Other (e.g. tea bag) | off-market |
| Digestive Probiotic | Powder | off-market |
| Double X | Tablet or Pill | off-market |
| Double X | Tablet or Pill | off-market |
| Double X | Tablet or Pill | off-market |
| Double X | Tablet or Pill | off-market |
| Double X | Tablet or Pill | off-market |
| Double X | Tablet or Pill | off-market |
| Double X Multivitamin Multimineral/Phytonutrient | Tablet or Pill | off-market |
| Fruits & Vegetables 2Go | Liquid | off-market |
| Garlic Heart Care | Tablet or Pill | off-market |
| Garlic Heart Care | Tablet or Pill | off-market |
| Garlic Heart Care | Tablet or Pill | off-market |
| Hair, Skin & Nail | Tablet or Pill | off-market |
| Hair, Skin, & Nail Health | Tablet or Pill | off-market |
| Hair, Skin, & Nail Health | Tablet or Pill | off-market |
| Hair, Skin, & Nail Health | Tablet or Pill | off-market |
| Heart Health CoQ10 | Softgel Capsule | off-market |
| Heart Health CoQ10 | Softgel Capsule | off-market |
| Heart Health CoQ10 | Softgel Capsule | off-market |
| Heart Health Omega | Softgel Capsule | off-market |
| Heart Health Omega | Softgel Capsule | off-market |
| Heart Health Omega | Softgel Capsule | off-market |
| IL1 Heart Health | Tablet or Pill | off-market |
| Immunity Echinacea | Tablet or Pill | off-market |
| Immunity Echinacea | Tablet or Pill | off-market |
| Immunity Echinacea | Tablet or Pill | off-market |
| Immunity Echinacea | Tablet or Pill | off-market |
| Immunity Twist Tubes Stawberry Kiwi Flavor | Liquid | off-market |
| IntestiFlora-7 | Powder | off-market |
| Iron Folic | Tablet or Pill | off-market |
| Iron Folic | Tablet or Pill | off-market |
| Iron Folic | Tablet or Pill | off-market |
| Joint Health | Tablet or Pill | off-market |
| Joint Health | Tablet or Pill | off-market |
| Joint Health | Tablet or Pill | off-market |
| Joint Health | Tablet or Pill | off-market |
| Joint Health Twist Tubes Raspberry Flavored | Liquid | off-market |
| Kids Chewable Daily | Tablet or Pill | off-market |
| Liver Support | Tablet or Pill | off-market |
| Liver Support | Tablet or Pill | off-market |
| Liver Support | Tablet or Pill | off-market |
| Memory Builder | Tablet or Pill | off-market |
| Memory Builder | Tablet or Pill | off-market |
| Memory Builder | Tablet or Pill | off-market |
| Memory Builder With Ginkgo | Tablet or Pill | off-market |
| Menopause Ease | Tablet or Pill | off-market |
| Menopause Ease | Tablet or Pill | off-market |
| Multi Carotene | Softgel Capsule | off-market |
| Multi Carotene | Softgel Capsule | off-market |
| Multi Carotene | Softgel Capsule | off-market |
| Natural Multi Carotene | Softgel Capsule | off-market |
| NutriLite Complex For Hair, Skin And Nails | Tablet or Pill | off-market |
| NutriLite Natural Multi Carotene | Softgel Capsule | off-market |
| NutriLite Ocean Essentials Balanced Health | Softgel Capsule | off-market |
| NutriLite Ocean Essentials Balanced Health | Softgel Capsule | off-market |
| NutriLite Vitamin C Plus Extended Release | Tablet or Pill | off-market |
| Nutrilite Double X | Tablet or Pill | off-market |
| Ocean Essentials Heart Health | Softgel Capsule | off-market |
| PMS Women's Health | Softgel Capsule | off-market |
| PMS Women's Health | Softgel Capsule | off-market |
| Prostate Health | Softgel Capsule | off-market |
| Prostate Health | Softgel Capsule | off-market |
| Sleep Health | Tablet or Pill | off-market |
| Sleep Health | Tablet or Pill | off-market |
| Valerian and Hops | Tablet or Pill | off-market |
| Vision Health With Lutein | Tablet or Pill | off-market |
| Vision Health With Lutein | Tablet or Pill | off-market |
| Vitamin B Dual Action | Tablet or Pill | off-market |
| Vitamin B Dual-Action | Tablet or Pill | off-market |
| Vitamin B Dual-Action | Tablet or Pill | off-market |
| Vitamin C Extended Release | Tablet or Pill | off-market |
| Vitamin C Extended Release | Tablet or Pill | off-market |
| Vitamin C Extended Release | Tablet or Pill | off-market |
| Vitamin C Extended Release | Tablet or Pill | off-market |
| Vitamin C Extended Release | Tablet or Pill | off-market |
| Vitamin C Extended Release | Tablet or Pill | off-market |
| Vitamin C Plus Extended Release | Tablet or Pill | off-market |
| Vitamin D | Tablet or Pill | off-market |
| Vitamin D | Tablet or Pill | off-market |
| Vitamin D | Tablet or Pill | off-market |
| Vitamin D | Tablet or Pill | off-market |
| Vitamin D | Tablet or Pill | off-market |
| Vitamin D3 2000 IU plus Vitamin K2 | Tablet or Pill | off-market |
| XS Energy + Focus | Tablet or Pill | off-market |
| Advanced Omega | Softgel Capsule | on-market |
| Advanced Omega | Softgel Capsule | on-market |
| Antioxidant Health | Capsule | on-market |
| Antioxidant Health Mango Citrus Flavor | Liquid | on-market |
| Balance Within Probiotic | Powder | on-market |
| Begin Daily GI Primer | Powder | on-market |
| Bone Guard | Tablet or Pill | on-market |
| Bone Guard | Tablet or Pill | on-market |
| Brainiums DHA Strawberry Flavor | Gummy or Jelly | on-market |
| Cal Mag D | Tablet or Pill | on-market |
| Cal Mag D | Tablet or Pill | on-market |
| Cal Mag D | Tablet or Pill | on-market |
| Carb Blocker | Tablet or Pill | on-market |
| Chewable Vitamin E | Tablet or Pill | on-market |
| ClearGuard | Tablet or Pill | on-market |
| ClearGuard | Tablet or Pill | on-market |
| Coenzyme Q10 Complex | Softgel Capsule | on-market |
| Complete Menopause Support | Tablet or Pill | on-market |
| Concentrated Fruits And Vegetables | Tablet or Pill | on-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | on-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | on-market |
| Concentrated Fruits and Vegetables | Tablet or Pill | on-market |
| Concentrated Fruits and Vegetables - Chewables | Tablet or Pill | on-market |
| Cycle Support | Capsule | on-market |
| Digestive Enzyme | Capsule | on-market |
| Double X | Tablet or Pill | on-market |
| Double X | Tablet or Pill | on-market |
| Double X Multivitamin/Multimineral/Phytonutrient | Tablet or Pill | on-market |
| Fiber Powder | Other (e.g. tea bag) | on-market |
| Fiber Powder | Powder | on-market |
| Fiber Powder | Powder | on-market |
| Garlic Heart Care | Tablet or Pill | on-market |
| Glucosamine-7 | Tablet or Pill | on-market |
| Glucose Health | Capsule | on-market |
| Glucose Health | Capsule | on-market |
| Glucose Health | Capsule | on-market |
| Hair, Skin, & Nail Health | Tablet or Pill | on-market |
| Hair, Skin, & Nail Health | Tablet or Pill | on-market |
| Heart Health CoQ10 | Softgel Capsule | on-market |
| Heart Health CoQ10 | Softgel Capsule | on-market |
| IL1 Heart Health | Tablet or Pill | on-market |
| Immunity Defense | Tablet or Pill | on-market |
| Immunity Echinacea | Tablet or Pill | on-market |
| Immunity Echinacea | Tablet or Pill | on-market |
| Immunity Health Strawberry Kiwi Flavor | Liquid | on-market |
| Invisifiber | Powder | on-market |
| Iron Folic | Tablet or Pill | on-market |
| Joint Health | Tablet or Pill | on-market |
| Joint Health | Tablet or Pill | on-market |
| Joint Health Raspberry Flavor | Other (e.g. tea bag) | on-market |
| Kids Brainiums DHA Fruit Punch Natural Flavor | Gummy or Jelly | on-market |
| Kids Chewable Vitamin C Fruit Punch Natural Flavor | Tablet or Pill | on-market |
| Kids Multipops Grape Flavor | Other (e.g. tea bag) | on-market |
| Kids Multitarts Multivitamin | Tablet or Pill | on-market |
| Kids Seasonal Strength Probiotic Berry Flavor | Tablet or Pill | on-market |
| Lean Muscle | Softgel Capsule | on-market |
| Lean Muscle | Softgel Capsule | on-market |
| Liver Support | Tablet or Pill | on-market |
| Memory Builder | Tablet or Pill | on-market |
| Memory Builder | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Men's Daily Multivitamin | Tablet or Pill | on-market |
| Metabolic Pre & Postbiotic | Capsule | on-market |
| Omega | Softgel Capsule | on-market |
| Prostate Health | Softgel Capsule | on-market |
| Rhodiola 110 | Tablet or Pill | on-market |
| Slimmetry | Tablet or Pill | on-market |
| Stress Relief Probiotic | Capsule | on-market |
| Truvivity | Tablet or Pill | on-market |
| Turmeric Capsules | Capsule | on-market |
| Twist Tubes 2GO Mango Citrus Flavor | Liquid | on-market |
| Vision Health | Softgel Capsule | on-market |
| Vitamin B | Tablet or Pill | on-market |
| Vitamin B Dual Action | Tablet or Pill | on-market |
| Vitamin B Dual-Action | Tablet or Pill | on-market |
| Vitamin B Dual-Action | Tablet or Pill | on-market |
| Vitamin C Extended Release | Tablet or Pill | on-market |
| Vitamin C Extended Release | Tablet or Pill | on-market |
| Vitamin C Extended Release | Tablet or Pill | on-market |
| Vitamin C Extended Release | Tablet or Pill | on-market |
| Vitamin D | Tablet or Pill | on-market |
| Vitamin D | Tablet or Pill | on-market |
| Vitamin D | Tablet or Pill | on-market |
| Women's Daily Multivitamin | Tablet or Pill | on-market |
| Women's Daily Multivitamin | Tablet or Pill | on-market |
| XS Energy + Focus | Tablet or Pill | on-market |