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MRI
MRI has 22 on-market SKUs in the DSLD, first entered 2012-03-23. 86.4% of its products declare at least one proprietary blend, and 12.0% of all its all-time SKUs are now off-market.
22
on-market SKUs
86.4%
with a blend
0.0%
gummies
12.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.5
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 7.6
- First entry: 2012-03-23 · Latest entry: 2017-12-22
- Mineral/vitamin rows by quality tier: tier 1: 35.7%, tier 2: 15%, tier 3: 11.4%, unrated: 37.9%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | MRI | Median brand |
|---|---|---|
| Products with a proprietary blend | 86.4% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 4.5% | 0% |
| Products listing a synthetic FD&C dye | 50% | 0% |
| Products listing titanium dioxide | 9.1% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 7.6 | 4.5 |
| All-time SKUs now off-market | 12% | 15.4% |
What it sells
- Powder: 15 (68.2%)
- Other (e.g. tea bag): 4 (18.2%)
- Capsule: 1 (4.5%)
- Tablet or Pill: 1 (4.5%)
Compounds declared most often
- Magnesium: 15 products
- Vitamin B6 (Pyridoxine): 14 products
- Vitamin B12 (Cobalamin): 13 products
- L-Arginine: 13 products
- Folate (Vitamin B9): 12 products
- Beta-Alanine: 11 products