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FitLine
FitLine has 24 on-market SKUs in the DSLD, first entered 2019-01-07. 25.0% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
24
on-market SKUs
25.0%
with a blend
0.0%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.104
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 4.2%
- Average excipient count per product: 15.5
- First entry: 2019-01-07 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 51.6%, tier 2: 21.7%, unrated: 26.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | FitLine | Median brand |
|---|---|---|
| Products with a proprietary blend | 25% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 8.3% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 4.2% | 0% |
| Average excipients per product | 15.5 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Powder: 14 (58.3%)
- Liquid: 6 (25.0%)
- Capsule: 3 (12.5%)
- Other (e.g. tea bag): 1 (4.2%)
Compounds declared most often
- Vitamin E: 14 products
- Vitamin C: 10 products
- Niacin (Vitamin B3): 10 products
- Vitamin B12 (Cobalamin): 9 products
- Thiamine (Vitamin B1): 9 products
- Biotin (Vitamin B7): 9 products
Products (24)
| Product | Form | Status |
|---|---|---|
| Activize Oxyplus Natural Black Currant Flavoured | Powder | on-market |
| Basics Natural Orange Flavored | Powder | on-market |
| Beauty | Powder | on-market |
| C-Balance | Powder | on-market |
| D-Drink | Powder | on-market |
| DUO Omega 3 & Q10 | Liquid | on-market |
| Gelenk-Fit | Powder | on-market |
| Generation 50+ | Powder | on-market |
| Heart DUO Microsolve | Liquid | on-market |
| Herbaslim Herbal Tea | Other (e.g. tea bag) | on-market |
| Munogen | Capsule | on-market |
| Munogen | Capsule | on-market |
| PROSHAPE (Amino) | Capsule | on-market |
| Power Cocktail | Powder | on-market |
| Power Cocktail Junior Natural Orange Flavoured | Powder | on-market |
| ProShape Bourbon Vanilla | Powder | on-market |
| ProShape Chocolate | Powder | on-market |
| Q10 Plus | Liquid | on-market |
| Restorate | Powder | on-market |
| Zellshutz Antioxy Natural Orange Flavoured | Powder | on-market |
| microSolve IB5 | Powder | on-market |
| microSolve Omega 3 | Liquid | on-market |
| microSolve Q10 Plus | Liquid | on-market |
| microSolve Q10 Plus | Liquid | on-market |