Supplement Label Index

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Equate

Equate has 124 on-market SKUs in the DSLD, first entered 2012-08-24. 15.3% of its products declare at least one proprietary blend, and 13.3% of all its all-time SKUs are now off-market.

124
on-market SKUs
15.3%
with a blend
17.7%
gummies
13.3%
off-market churn

Report card

Compared with the median brand

Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.

MeasureEquateMedian brand
Products with a proprietary blend15.3%26.7%
Products in an exact Formula Twins cluster51.6%10%
Products declaring a dose above an adult UL0.8%0%
Products listing a synthetic FD&C dye28.2%0%
Products listing titanium dioxide33.1%0%
Gummies17.7%0%
Products with a certification statement0%0%
Average excipients per product16.94.5
All-time SKUs now off-market13.3%15.4%

What it sells

  • Tablet or Pill: 54 (43.5%)
  • Gummy or Jelly: 22 (17.7%)
  • Powder: 16 (12.9%)
  • Other (e.g. tea bag): 11 (8.9%)

Compounds declared most often

Products (143)

ProductFormStatus
Calcium 600+D+Minerals Tablet or Pill off-market
Children's Multivitamin Complete Tablet or Pill off-market
Children's Multivitamin Gummies Gummy or Jelly off-market
Children's Multivitamin Gummies Gummy or Jelly off-market
Complete Multivitamin Adults 50+ Tablet or Pill off-market
Complete Multivitamin Men's 50+ Tablet or Pill off-market
Daily Fiber Capsule off-market
Fiber Therapy Orange Flavor Powder off-market
High Absorption Co Q-10 100 mg Softgel Capsule off-market
One Daily Men's Tablet or Pill off-market
One Daily Men's Health Tablet or Pill off-market
One Daily Men's Health Tablet or Pill off-market
One Daily Women's Tablet or Pill off-market
One Daily Women's Tablet or Pill off-market
One Daily Women's Pro-Active Tablet or Pill off-market
Probiotic Gummies Gummy or Jelly off-market
Triple Strength Glucosamine Chondroitin MSM with Vitamin D Other (e.g. tea bag) off-market
Vision Formula Tablet or Pill off-market
Vision Formula 50+ Softgel Capsule off-market
1,000 mg Vitamin C Orange Other (e.g. tea bag) on-market
Adult Multivitamin Gummies Gummy or Jelly on-market
Advanced Triple Strength Glucosamine Chondroitin Other (e.g. tea bag) on-market
Calcium 600 + D3 Tablet or Pill on-market
Calcium 600 mg +D3+Minerals Tablet or Pill on-market
Calcium 600+D Tablet or Pill on-market
Calcium 600+D3 Tablet or Pill on-market
Calcium 600+D3+Minerals Tablet or Pill on-market
Calcium Citrate+D Tablet or Pill on-market
Calcium Citrate+D3 Tablet or Pill on-market
Calcium Citrate+D3 Tablet or Pill on-market
Children's Chewable Complete Multivitamin Tablet or Pill on-market
Children's Chewable Complete Multivitamin Tablet or Pill on-market
Children's Complete Multivitamin Tablet or Pill on-market
Children's Gummy Multivitamins Gummy or Jelly on-market
Children's Multivitamin Complete Tablet or Pill on-market
Children's Multivitamin Gummies Gummy or Jelly on-market
Children's Multivitamin Gummies Gummy or Jelly on-market
Children's Multivitamin Gummies Gummy or Jelly on-market
Children's Multivitamin Gummies Gummy or Jelly on-market
Colon Support Probiotic Capsule on-market
Complete Multivitamin Tablet or Pill on-market
Complete Multivitamin Tablet or Pill on-market
Complete Multivitamin Adilts Under 50 Tablet or Pill on-market
Complete Multivitamin Adults Tablet or Pill on-market
Complete Multivitamin Adults Tablet or Pill on-market
Complete Multivitamin Adults 50+ Tablet or Pill on-market
Complete Multivitamin Adults 50+ Tablet or Pill on-market
Complete Multivitamin Adults 50+ Tablet or Pill on-market
Complete Multivitamin Men 50+ Tablet or Pill on-market
Complete Multivitamin Men 50+ Tablet or Pill on-market
Complete Multivitamin Women 50+ Tablet or Pill on-market
Complete Multivitamin Women 50+ Tablet or Pill on-market
Complete Multivitamin Women's 50+ Tablet or Pill on-market
Complete Prenatal Multi Tablet or Pill on-market
Complete Prenatal Multi Tablet or Pill on-market
Complete Ultra Women's Health Women Age 50+ Tablet or Pill on-market
DHA Softgel Capsule on-market
DHA Softgel Capsule on-market
Daily Fiber Powder on-market
Daily Fiber Capsule on-market
Daily Fiber Capsule on-market
Daily Fiber Powder on-market
Daily Fiber Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Fiber Orange Smooth Powder on-market
Daily Men's Adult Gummy Gummy or Jelly on-market
Daily Prenatal DHA/EPA Softgel Capsule on-market
Daily Prenatal Multivitamin Tablet or Pill on-market
Digestive Care Probiotic Capsule on-market
Digestive Care Probiotic Capsule on-market
Digestive Care Probiotic Capsule on-market
Digestive Health Probiotic Capsule on-market
Extra Care Probiotic Capsule on-market
Eye Health Adult Gummy Gummy or Jelly on-market
Fast Acting Dairy Digestive Other (e.g. tea bag) on-market
Fast Acting Dairy Digestive Other (e.g. tea bag) on-market
Fast Acting Dairy Digestive Supplement Vanilla Flavor Tablet or Pill on-market
Fiber Powder Powder on-market
Fiber Supplement Tablet or Pill on-market
Fiber Supplement Sugar Free Tablet or Pill on-market
Fiber Supplement Sugar Free Tablet or Pill on-market
Glucosamine Chondroitin MSM Advanced Triple Strength Unknown on-market
Glucosamine HCl & MSM Tablet or Pill on-market
Hair, Skin & Nails Natural Strawberry Flavor Gummy or Jelly on-market
High Absorption CoQ-10 100 mg Softgel Capsule on-market
Immune Support Adult Gummy Gummy or Jelly on-market
Immune Support Orange Flavor Tablet or Pill on-market
Immune Support Orange Flavor Tablet or Pill on-market
Iron Tablets Tablet or Pill on-market
Kid's Multivitamin Gummies Gummy or Jelly on-market
Laxative Magnesium 500 mg Other (e.g. tea bag) on-market
Maximum Strength Estroblend Other (e.g. tea bag) on-market
MegaKrill Softgel Capsule on-market
Men's Adult Gummy Natural Berry Flavors Gummy or Jelly on-market
Men's Daily Adult Gummy Gummy or Jelly on-market
Multivitamins Adult Gummy Gummy or Jelly on-market
Natural Fiber Capsules Capsule on-market
One Daily Men's 50+ Tablet or Pill on-market
One Daily Men's 50+ Tablet or Pill on-market
One Daily Men's Adult Gummy Gummy or Jelly on-market
One Daily Men's Health Tablet or Pill on-market
One Daily Men's Health Tablet or Pill on-market
One Daily Prenatal Softgel Capsule on-market
One Daily Teen's Gummy for Her Gummy or Jelly on-market
One Daily Teen's Gummy for Him Gummy or Jelly on-market
One Daily Women's Tablet or Pill on-market
One Daily Women's 50+ Tablet or Pill on-market
One Daily Women's 50+ Tablet or Pill on-market
One Daily Women's 50+ Tablet or Pill on-market
One Daily Women's Adult Gummy Gummy or Jelly on-market
One Daily Women's Health Tablet or Pill on-market
One Daily Women's Health Tablet or Pill on-market
One Daily Women's Pro-Active Tablet or Pill on-market
Original Dairy Relief Other (e.g. tea bag) on-market
Original Dairy Relief Other (e.g. tea bag) on-market
Post Workout Fruit Punch Powder on-market
Probiotic Gummies Gummy or Jelly on-market
Probiotic Gummies Gummy or Jelly on-market
Regular Strength Estroblend Unknown on-market
Superior 100% Pure Omega-3 Krill Oil 350 mg Softgel Capsule on-market
Triple Action Joint Health Tablet or Pill on-market
Triple Strength Glucosamine & Chondroitin Complex Tablet or Pill on-market
Triple Strength Glucosamine Chondroitin MSM Tablet or Pill on-market
Triple Strength Glucosamine Chondroitin MSM Tablet or Pill on-market
Triple Strength Glucosamine Chondroitin MSM with Vitamin D Other (e.g. tea bag) on-market
Triple Strength Glucosamine Chondroitin MSM with Vitamin D Other (e.g. tea bag) on-market
Vision Formula 50+ Softgel Capsule on-market
Vision Formula 50+ Softgel Capsule on-market
Vision Formula 50+ Softgel Capsule on-market
Vision Formula with Lutein Tablet or Pill on-market
Vision Formula with Lutein Tablet or Pill on-market
Vitamin C Other (e.g. tea bag) on-market
Whey Protein Supplement Vanilla Powder on-market
Whey Rich Chocolate Powder on-market
Whey Smooth Vanilla Powder on-market
Women's Adult Gummy Natural Berry Flavors Gummy or Jelly on-market
Women's Daily Adult Gummy Gummy or Jelly on-market