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Amazon Elements
Amazon Elements has 20 on-market SKUs in the DSLD, first entered 2018-03-23. 35.0% of its products declare at least one proprietary blend, and 44.4% of all its all-time SKUs are now off-market.
20
on-market SKUs
35.0%
with a blend
0.0%
gummies
44.4%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.1633
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 5.8
- First entry: 2018-03-23 · Latest entry: 2025-08-22
- Mineral/vitamin rows by quality tier: tier 1: 49.4%, tier 2: 24.1%, tier 3: 2.4%, unrated: 24.1%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Amazon Elements | Median brand |
|---|---|---|
| Products with a proprietary blend | 35% | 26.7% |
| Products in an exact Formula Twins cluster | 35% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 5.8 | 4.5 |
| All-time SKUs now off-market | 44.4% | 15.4% |
What it sells
- Tablet or Pill: 11 (55.0%)
- Capsule: 8 (40.0%)
- Lozenge: 1 (5.0%)
Compounds declared most often
- Vitamin C: 8 products
- Biotin (Vitamin B7): 8 products
- Vitamin D: 7 products
- Vitamin B12 (Cobalamin): 7 products
- Thiamine (Vitamin B1): 6 products
- Riboflavin (Vitamin B2): 6 products
Products (36)
| Product | Form | Status |
|---|---|---|
| B Complex | Capsule | off-market |
| Calcium | Tablet or Pill | off-market |
| Calcium Complex | Capsule | off-market |
| Coenzyme Q10 100 mg | Softgel Capsule | off-market |
| Elderberry Complex Berry Flavor | Lozenge | off-market |
| Glutathione 500 mg | Capsule | off-market |
| Iron 18 mg | Capsule | off-market |
| L-Theanine 200 mg | Capsule | off-market |
| Lysine Complex | Tablet or Pill | off-market |
| Melatonin 5 mg | Capsule | off-market |
| Men's One Daily | Tablet or Pill | off-market |
| Milk Thistle 150 mg | Capsule | off-market |
| Super Omega-3 Natural Lemon Flavor 1280 mg | Softgel Capsule | off-market |
| Vitamin D3 5000 IU | Softgel Capsule | off-market |
| Vitamin E 400 IU | Softgel Capsule | off-market |
| Vitamin K2 100 mcg | Capsule | off-market |
| Adult One Daily | Tablet or Pill | on-market |
| B12 Berry 5000 mcg | Lozenge | on-market |
| Biotin 5000 mcg | Capsule | on-market |
| Biotin 5000 mcg | Capsule | on-market |
| Chelated Magnesium 270 mg | Tablet or Pill | on-market |
| Glucosamine Complex | Tablet or Pill | on-market |
| Melatonin 3 mg | Tablet or Pill | on-market |
| Men's 40+ One Daily | Tablet or Pill | on-market |
| Organic Whole Food B Complex | Tablet or Pill | on-market |
| Organic Whole Food Iron 18 mg | Tablet or Pill | on-market |
| Organic Whole Food Men's Multi | Tablet or Pill | on-market |
| Organic Whole Food Prenatal | Tablet or Pill | on-market |
| Organic Whole Food Women's Multi | Tablet or Pill | on-market |
| Turmeric Complex | Capsule | on-market |
| Turmeric Root Powder 500 mg | Capsule | on-market |
| Vitamin C 1000 mg | Tablet or Pill | on-market |
| Vitamin C with Echinacea | Capsule | on-market |
| Vitamin D2 2000 IU | Capsule | on-market |
| Vitamin D2 50 mcg | Capsule | on-market |
| Whole Food Vitamin C 500 mg | Capsule | on-market |