Supplement Label Index / Irwin Kids

BerryLicious Super Multi Sweet Berry

Irwin Kids · Other (e.g. tea bag) · On market

Matched compounds

How these doses compare

• Biotin (Vitamin B7): 300 mcg per serving — higher than 55% of 9,338 on-market products declaring it (market median 150 mcg).
• Calcium: 150 elemental mg per serving — higher than 58% of 18,473 on-market products declaring it (market median 112 elemental mg).
• Chromium: 120 elemental mcg per serving — higher than 54% of 7,735 on-market products declaring it (market median 100 elemental mcg).
• Folate (Vitamin B9): 400 mcg DFE per serving — higher than 28% of 5,690 on-market products declaring it (market median 666 mcg DFE).
• Magnesium: 15 elemental mg per serving — higher than 11% of 14,120 on-market products declaring it (market median 80 elemental mg).
• Niacin (Vitamin B3): 20 mg NE per serving — higher than 34% of 11,982 on-market products declaring it (market median 20 mg NE).
• Pantothenic Acid (Vitamin B5): 10 mg per serving — higher than 28% of 9,834 on-market products declaring it (market median 14 mg).
• Riboflavin (Vitamin B2): 1.7 mg per serving — higher than 21% of 9,701 on-market products declaring it (market median 4 mg).
• Thiamine (Vitamin B1): 1.5 mg per serving — higher than 21% of 9,706 on-market products declaring it (market median 5 mg).
• Vitamin A: 1,500 mcg RAE per serving — higher than 60% of 10,243 on-market products declaring it (market median 1,050 mcg RAE).
• Vitamin B12 (Cobalamin): 6 mcg per serving — higher than 16% of 14,041 on-market products declaring it (market median 35 mcg).
• Vitamin B6 (Pyridoxine): 2 mg per serving — higher than 17% of 15,068 on-market products declaring it (market median 6 mg).
• Vitamin C: 60 mg per serving — higher than 23% of 18,522 on-market products declaring it (market median 120 mg).
• Vitamin D: 10 mcg per serving — higher than 20% of 13,822 on-market products declaring it (market median 17.5 mcg).

Per serving as declared; serving sizes and daily directions differ between products.

Excipients

• Carnauba Wax
• Carrageenan — Food Additive Index
• Citric Acid
• Fructose
• Glycerin
• Maltodextrin — Food Additive Index
• Natural Flavors
• Palm Oil
• Soy Lecithin

Label statements

• claim: NATURALLY SWEETENED
• other: ~ NO ARTIFICIAL COLORS ~ NO ARTIFICIAL FLAVORS
• claim: With today’s nutritional stress on our kids, we need to provide them with much more than a multi…they need a “Super Multi”.
• other: Only One A Day – Just pure goodness all concentrated in a single daily BerryLicious Super Multi(R) Soft Chew.
• warning: This product is intended for use by children under adult supervision. Do not exceed recommended daily intake.
• warning: Do not use if you are pregnant or nursing.
• warning: KEEP OUT OF REACH OF CHILDREN.
• other: Store in a cool, dry place.
• other: *These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
• other: 3788-LAB-10/11 IN036362 V4
• other: Sweetened with Agave
• claim: Yummy Taste Serious Nutrition Only one a day
• identity: Dietary Supplement
• other: DIRECTIONS: For children between the ages of 2 and 3, chew half (1/2) a soft chew daily with food. Children 4 years of age and older, chew one (1) soft chew daily with food. Instruct child to chew thoroughly.
• other: Contains: Soy
• warning: Contains: Soy
• other: Sweetened with organic Agave and other natural sweeteners.
• claim: Each chew is packed with vitamins and minerals, most of which are at 100% Recommended Daily Intake (RDI). Taste, Taste, Taste – Concentrated vitamins and minerals taste bitter to adults and even worse to our kids. A special taste-masking process allows only sweet sensations to connect with your kid’s taste receptors. No longer do they have to suffer through bad tasting, chalky chewable tablets.
• other: BerryLicious Super Multi(R) is by far one of the most delicious multis in the world.
• claim: Compare Potency – Other manufacturers leave out the full RDI of many important nutrients. Our taste masking process allows us to include 100% of the RDI of most nutrients, even the extremely bitter but nutritionally crucial B vitamins – this is rare.
• other: The Growing Child ~ Bone Building Power – Bone health is fundamental, so we include more calcium than most multis.* We also add a balanced mix of Magnesium, Vitamin D and Biotin – three crucial nutrients for healthy tissues and bones.*
• claim: ~ Protect Your Child’s Growing Cells – Even as you read these words, your child is replicating new cells at an astounding rate-building new muscle, bone and tissue.* But with each breath of air he/she inhales, free radicals are unleashed, damaging cells and delicate tissues. Everyday, the key antioxidants in this formula can help protect your child’s growing body.*
• other: QUALITY TESTED PASSED GUARANTEED
• claim: Investing In Our Future – Our children are the future, and this planet is their home. We donate to a variety of non-profit organizations dedicated to the well-being of children.
• warning: Usage Warnings: Do not use if safety seal is broken.
• warning: Check with your child’s doctor before using this product if they are using medication or have any medical conditions.
• other: ~ 100% Chromium – We may be the only company that puts 100% of the RDI (for children 4 and over) for Chromium in a children’s multi. Why? Chromium supports normal sugar metabolism, helping kids stay balanced throughout the day.* ~ Whole Fruits & Vegetables – As a final touch, we’ve added a highly concentrated blend of Broccoli, Carrot, Kale and Raspberry that supplies a rainbow of nutrients found only in whole living plants.
• claim: Yummy Taste, Serious Nutrition It’s About Taste – Most of us at Irwin Naturals(R) have kids of our own. And we listened to them very carefully while developing this product. What do they want? They want supplements that are mouth-wateringly delicious. So after countless rounds of taste testing, we are proud to present you with our pride and joy…a children’s line that is healthy enough to exceed your standards yet enjoyable for your kids… a win-win combination.
• other: Quality Assurance – We at Irwin Naturals(R) are committed to providing the highest quality products for your health.
• claim: We employ compliance testing to ensure purity and potency.

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